Beauty: A Fixing Agent For Investment Blemishes

by David Jenyns on April 27, 2009

The cosmetics-toiletries industry, which is making money for many investors, has traditionally been a hot market. This cosmetics merchandising subsidiary accounted for about 17 and 23 percent of the company’s sales and earnings respectively in 1960. On the other hand, cosmetics leaders like Chesebrough-Pond’s and Shulton have increasing stakes in proprietary drugs.

Like the drug industry, the cosmetics-toiletries industry also possesses superior defensive qualities. The cosmetics-toiletries industry has experienced an eight percent growth in the last decade, compared to chemicals (6.8 percent) and proprietary drugs (6.5 percent).

One of the brightest prospects for the cosmetics-toiletries industry is accelerated growth expected from what researchers call the changing age composition of our population in favor of the teen-through-middle-age groups, the largest consumers of cosmetics and toiletries, as well as from a more realistic correction of the outdated idea of cosmetics as frivolous nonessentials.

Avon’s steady growth is the result of its unique selling methods. Their cosmetics are sold house-to-house by over 125,000 “representatives.” A leader in male-oriented cosmetics, Shulton has since 1951 achieved an outstanding record of uninterrupted sales and profit growth.

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