Bowling Your Way To Success

by David Jenyns on April 20, 2009

Some things never change…bowling, and all sorts of leisure sports, make good investment bets. The bowling industry has grown and developed with the suburbs, where relatively cheap space is available for establishments.

About 50 per cent of all suburban shopping centers now have bowling centers. Now AMF and Brunswick face new competition from Bowl-Mor for which Otis Elevators contracted to make new automatic machines for use in tenpin bowling. The entry of Bowl-Mor into the tenpin field probably will not affect AMF and Brunswick too much. Bowl-Mor should be burdened with heavier initial cost against the self-manufacturing Brunswick and AMF.

In the bowling-alley field, Fair Lanes, Inc., is the largest U.S. chain operator. A smaller but faster growing factor is American International Bowling which, instead of expanding in saturated bowling areas, is concentrating its operation in densely populated areas of the country where bowling has only begun to penetrate. Another interesting situation is Sports Arenas, Inc., which is a chain operator of about twenty bowling centers. All bowling stocks have experienced sharp declines. The domestic bowling industry boom should have a longer duration, if it could be extended to foreign lands.

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