Doubling Your Leisure Benefits

by David Jenyns on January 19, 2009

Leisure is America’s fastest growing occupation. Fastest growing sports include golfing, hunting, archery, fishing, skiing and, of course, boating and bowling. Dollarwise, boating and bowling along with photography represent the top groups in leisure spending. Spending on boating alone ran to $2.5 billion in 1959.


Contributing to this boat boom was the revolution in the industry’s production methods which made volume production possible. While a wooden boat must be hand-crafted by skilled workers, a fiberglass boat is made in a mold. The plastic boat market is expected to further increase its share of total boat sales. Entering the pleasure boat field in a grand way was Brunswick-Balke-Collender Company, now known as Brunswick Corporation which successively acquired Owens Yacht Company (a producer of large wood boats and luxury yachts) and Larson Boat Works (a manufacturer of fiberglass pleasure craft). Chris-Craft is one of the biggest factors in pleasure boats. Span-American Boat Company, for example, in late 1960 slashed the price to dealers on one line of fifteen-foot fiberglass boats from $768 to $549. The boat carried a suggested list price of $1,098, equipped. Americans continue to spend money on leisure pursuits, and savvy investors can take advantage of the continued growth in the leisure industry.

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