The Pursuit of Leisure Opens New Investment Markets

by David Jenyns on January 23, 2009

As Americans have become more affluent, pools, hunting and music have crept their way up the ladder of leisure activities Americans most desire and investors lust after. The swimming-pool industry is a relatively young industry expanding at a rapid rate.

The leisure-time boom has also brought on a musical boom. In 1959, music-happy Americans spent a record $550 million for musical instruments. Simplified musical courses are helped by simplified, easy-to-play instruments, some of which are push-button, electrified, automated, etc. Chicago Musical manufactures a broad line of musical instruments, including Lowery electronic organs.

America is indeed “the affluent society” of Dr. John Kenneth Galbraith, with people spending much money on hair restorers, thigh reducers, backyard swimming pools, fintailed automobiles, “lodges,” foreign travels.

Disposable income, especially in the youngest consumers, continues to drive the leisure markets today as much or more as it did in the 1960s. Be aware of this, and make your investment decisions accordingly.

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